Linktree makes it easy to integrate your Facebook pixel into your profile, so that you can use great tools on Facebook such as analytics and most importantly, create audiences to market to your Linktree visitors on Facebook and on Instagram.

A deeper explanation on how to find your Facebook pixel, what is it and how to install it can be found here.  The following article will explain how to create audiences and use them on Facebook on Instagram.

We're super marketing/data nerds here at Linktree, so we've built all our features with the ultimate in digital marketing in mind. Let's dig in!

Understanding 'Events'

Once your pixel is installed correctly in your Linktree setting, each time a visitor lands on your profile, whats called an 'event' will fire with the Facebook pixel.

There are two events that are configured to work on Linktree: 

1 -  On every Linktree view - 'pageView' event will fire

When a visitor loads your profile, an event called a 'pageView' will trigger. Which basically just means it has fired on view of the page. You can then create audiences and target users who viewed your page (in this case, Linktree profile)

2 - On every link click - 'linkClick' event will fire

When a user clicks a link, another event will fire called 'linkClick' and it will include a parameter for the title of the link, and the URL of the link. This means you will be able to create an audience on Facebook of all the people that clicked on a particular link, as explained below.

If you're using the Facebook Pixel Helper, this is what the tool will show after a user has clicked on a link on your Linktree

Creating Audiences

1 - Navigate to your Facebook Business Manger or Advert Manager.
2 - Select the Ad Account associated with the pixel you installed on your Linktree
3 - Click the hamburger menu in the top left and select 'Audiences'

4 - Click 'Create Audience' and select 'Custom Audience

5 - Select 'Website Traffic' from the list of audience types


6 - A screen will load, which  will be set to 'All Website Visitors'. This means, every person who visited your Linktree Profile will be included. To create an audience including every visitor, just select the amount of days of visitors your would like to include in the audience. The example below shows 30 days.


7 - Name your audience descriptivly
8 - Click create audience

You're all done! When you create advertising campaigns on both Facebook and Instagram, you will now be able to see this audience to target with your ads!

Creating Audiences - Link clickers

1 - Navigate to your Facebook Business Manger or Advert Manager.
2 - Select the Ad Account associated with the pixel you installed on your Linktree
3 - Click the hamburger menu in the top left and select 'Audiences'

4 - Click 'Create Audience' and select 'Custom Audience

5 - Select 'Website Traffic' from the list of audience types

6 - Click 'All Website Visitors' and select 'linkClick' from the menu

7 - Click 'Refine By' and select 'URL/PARAMETER'

8 - Click URL and select either
'Destination' - This is the URL that your link is linking to
'Title' -  This is the title of the link

If you want to create an audience of visitors that clicked a particular link based on the title of the link, you can select 'TITLE'.

9 - In the field provided enter the Title of the link, of which you want to create an audience of clickers of. In the example below, we are creating an audience of every visitor who clicked the 'Get Linktree Now Link' on our Linktree

If you selected 'Destination' you would enter the URL of the link of which the clickers you want to create an audience of. In this case, the 'Get Linktree Now!' button links to https://Linktr.ee so we would select 'Destination' and then enter https://Linktr.ee  in the 'contains' field.

10 - Click create audience

You're all done! When you create advertising campaigns on both Facebook and Instagram, you will now be able to see this audience to target with your ads!

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